Creative brief
Salt is an exceptional, one-of-a-kind jewelry brand, handcrafted with great care and dedicated to providing gender-inclusive accessories suitable for individuals of all age groups. The brand name "Salt" holds a profound significance rooted in the universality of a culinary essential: salt. As salt is an integral component in diverse cuisines worldwide, this name signifies and advocates for the brand's core principles of inclusivity and the liberation of self-expression for everybody.
The collection embodies a captivating blend of 1960s magazine advertisements infused with the timeless aesthetics of the early 2000s, culminating in a new theme called vintage futurism.
Ideas:
Deliverables:
behind the scenes, market place
Vision sketch
1st studio product shoot
